Blog Archives

A new way to measure word-of-mouth marketing (4-2010)

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Assessing its impact as well as its volume will help companies take better advantage of buzz. Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes

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How we got 100 reviews on the google apps marketplace (7-5-2013)

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Distribution through app marketplaces is the key weapon now in every app developers distribution arsenal. And nothing helps your presence in a marketplace more than a bunch of positive, high quality reviews written by users who love your product. Our product GrexIt has been on the Google

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Nep-reviews (17-9-2012)

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Het internet is een waardevolle bron van informatie voor wie zich voor aankoop wil verdiepen in een bepaald product of een bepaalde dienst. Op bijna elke website staan recensies van eerdere gebruikers en die informatie kan bepalend zijn of jij

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5 Steps for 5 Stars: Reputation Management for Small Businesses (12-8-2008)

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A “Review” of Reviews 25% of the questions Todd Mintz asked me in his excellent interview last month had to do with reputation management for small businesses. A synopsis of my response: Online reputation management goes hand-in-hand with Local optimization….(but) [i]t’s a

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Amazon deletes negative reviews and gets away with it … but can you? (29-1-2013)

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Reviews and ratings can build you up–or take you down. Tips to harness them successfully. Recently, we learned that Amazon gives special treatment to its own merchants. The site expunges reviews that criticize Amazon’s own shipping, fulfillment, and packaging. The practice flies

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Your users trust each other, not you: why and how to implement ratings and reviews (12-2008)

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Article by: Steve Mulder, december 2008 Powered by Rooomer MeetingroomReview 2013 Views – 964

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How to write a review? (2011)

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A review is a short description or summary of a book, movie, play, article, etc. Reviews are a common type of academic assignment, so a student should be well aware of the main rules and requirements to be followed when

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Why reviews are important positive or negative (12-2-2013)

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Positive or negative, reviews are important. Particularly on sites such as Amazon and Goodreads. Why? Well not only do they help other readers decide on whether or not a book is worth spending money on, but they also help the

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How to get more reviews (14-6-2013)

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Getting more reviews on Yelp can be tricky business. You don’t want to get caught up in review schemes. Yelp works hard to make sure its reviews are as organic as possible. Any attempt to create fake reviews will eventually fail and could

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Why reviews matter, not just in social but in search too (1-12-2010)

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Review sites can be both a blessing and a curse for retailers, whether they are online stores, brick-and-mortar, or both. It used to be that as a company, you had to monitor the review sites for a host of different

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